"Digital" gives retailers a lot of power...
but only on the Internet
In a "web store" you can know how many visitors you have, and how many are newbies or repeaters, how many times they've visited you, how much time they spend on your site, how many of them end up buying and what they've bought, how much money they've spent, how often they buy, what communications they've reacted to, how profitable every customer is for you...
This allow you to adapt your communications and deals, measure every campaign or action, run A/B tests quickly, learn and improve continuously, show them products in line with their preferences, communicate 1-on-1, send them real-time alerts, reward their loyalty, design upselling actions...
